Appstop creates advergames that help businesses reach, impress, and convert gamers into loyal customers.

Our titles:

- One Tap Victory Lap - YouTuber Parker Nirenstein - #152 on Top 200 Most Popular iOS Mobile Games list - built for Glow Beverages

- Deep Pass Jam - NFL wide receiver Donovan Peoples-Jones x Mott's Hospital - #74 on iOS Top 100 Free Mobile Games

- QB Chase - Chase Winovich x Breast Cancer Research Foundation - 4.9 stars and over 60,000 sessions

- Mortgage Hero - Mortgage Hero - web-based advergame to help sell mortgages to first-time homeowners

- Dodgy Diet - philanthropic game to support 501(c)(3) NutritionFacts.org and teach K-12 kids the importance of healthy eating.

Ann Arbor, MI, USA

Adrenaline Interactive

eLab Ventures was founded by a team of passionate entrepreneurs and investors with successful track records in venture capital and creating disruptive startups. Located strategically in both Ann Arbor and Silicon Valley, eLab's mission is to improve the entrepreneurial ecosystem by bridging valuable but scarce resources from the Valley to local entrepreneurs in the Midwest and other emerging ecosystems. Unlike an incubator or accelerator, eLab is a full venture capital fund that can support a startup beyond the seed round and all the way through to final liquidity. eLab also provides formal training in entrepreneurship and shared resources to improve capital efficiency for young companies.

Michigan eLab Investment Co LLC

eLab Ventures

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