Website Manager , Remote USA (East Coast preferred)

Who We Are

Cobalt was founded on the belief of a fundamental human aspiration: the desire to live better and safer. It all started in 2013, when our founders realized that pentesting can be better. Today our diverse, fully remote team is committed to helping organizations of all sizes with seamless, effective and collaborative Offensive Security Testing that empower organizations to OPERATE FEARLESSLY and INNOVATE SECURELY.

Our customers can start a pentest in as little as 24 hours and integrate with advanced development cycles thanks to the powerful combination of our SaaS platform and an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Cobalt Core boasts over 400 closely vetted and highly skilled testers who jointly conduct thousands of tests each year and are at the forefront of identifying and helping remediate risk across a dynamically changing attack surface.

Cobalt is an equal-opportunity employer, and we strive to build a diverse and inclusive workforce. At Cobalt, we aspire to engage with diverse individuals, communities, and organizations to continue to nurture our unique, rich, diverse culture. Join our team, and be your true self to do your best work.

Description

Cobalt is looking for a website manager to join our demand generation team. This position will be responsible for supporting our website strategy, including overall Information Architecture (IA), content management, and day-to-day maintenance, focusing on the user experience and buyer’s journey, as well as website optimization and reporting.

This role will work closely with our brand, demand generation, product, and technical teams to ensure the website delivers qualified leads to support our sales organization, effectively engages with customers and prospects, and accurately and advantageously represents our brand.

What You'll Do

• Own the overarching strategic vision of web projects spanning design, development, and optimization. Accountable for web roadmap and planning efforts that support Cobalt’s annual marketing strategies and broader business objectives.
• Facilitate the collaborative development of the website, managing inputs from multiple internal and external stakeholders and overseeing the information architecture (IA), usability, creative execution, and web metrics reporting activities.
• Increase traffic and engagement to the website. Work closely with SMEs from marketing and other stakeholders to ensure we are delivering incremental changes to our site on time and on budget.
• Lead IA enhancement efforts. Develop a deep level of understanding of the content structure across the content management system (CMS), and provide recommendations to improve consistency.
• Manage the website’s content, including creating new and optimizing existing pages. Work with the product marketing and brand teams to ensure graphics and copy are up to date and on brand. Apply SEO and SEM best practices and strategies.
• Working with our vendors, generate mockups of web page designs, wireframes and workflows to continually enhance content, design and the user experience.
• Create and optimize website landing pages to maximize conversion. Work with demand generation leadership and MarketingOps team implement form shortening.
• Manage and optimize landing pages, website calls-to-action (CTAs), Chat Bot playbooks, lead-generation forms, etc. Collaborates with the marketing team to A/B test creatives, audiences, and landing pages.
• Develop an understanding of our buyers and their digital journeys and enable vertically and contextually optimized and personalized experiences.
• Develop and track KPIs and UX metrics regularly and make recommendations to consistently improve the user experience as well as driving business results.
• Monitor, assess, and report on website performance. Apply analytics to track and manage performance and inform decisions on web site content, asset consumption, and traffic patterns that drive actions to improve conversion.
• Oversees the day-to-day maintenance and administration of Cobalt’s website. Ensure a fast, reliable, scalable website.
• Identify and troubleshoot website technical issues. Ensure website functionality and perform software updates. Develop scripts and code centered on digital attribution, user tracking and tag management. Ensure domain registration and hosting are current.
• Maintain compliance with GDPR, CCPA, ADA, and other required frameworks

You Have

• A minimum of 8 years’ experience running a B2B corporate website for a high-growth tech company leveraging a CMS (HubSpot preferred).
• Strong sense of accountability and ownership, an ability to manage your programs and clearly communicate your results back to the organization
• Strong cross-functional team/project management, interpersonal, and influencing skills
• Strong analytical skills and the ability to interpret data to derive actionable insights that drive website optimization and improve website performance and conversion
• Excellent organizational skills, with a demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong project management experience, with often changing priorities and tight timelines.
• Knowledge of design, UX, testing, and product management will be utilized to optimize website performance and in turn, maximize revenues.
• Demonstrated proficiency in using a conversion rate optimization process to markedly raise website performance.
• Experience with Qualified or similar chatbot technologies
• Strong proficiency with web performance tools such as Google Analytics (GA4), and Google Tag Manager, data aggregation tools such as Looker, and familiarity with front-end web development basics (e.g., HTML, CSS, JavaScript).
• Must be a self-starter, highly motivated, strategic and adaptable thinker that develops innovative solutions and delivers against tight deadlines while keeping a keen eye on detail and accuracy.
• Proven ability to troubleshoot and resolve technical issues related to website performance, hosting, and integrations.
• Bachelor's Degree required

Diversity at Cobalt

With over 45 nationalities already at Cobalt (and counting) we respect and celebrate diversity! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. We support each other and are grateful for each Cobalter's contribution to our mission — let's make security dance!

Please apply even if you don't think you meet all of the criteria above but are still interested in the job. Nobody checks every box, and we're looking for someone excited to join the team.

Why You Should Join Us

• Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry
• Work directly with experienced senior leaders with ongoing mentorship opportunities
• Earn competitive compensation and an attractive equity plan
• Save for the future with a 401(k) program (US) or pension (EU)
• Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
• Leverage stipends for:
• Wellness
• Work-from-home equipment & wifi
• Learning & development
• Make the most of our flexible, generous paid time off, and 12-weeks of paid parental leave
• Work remotely from anywhere in the US, the UK, or Germany

Pay Range Disclosure (For US openings only)

Cobalt is committed to fair and equitable compensation practices. The salary range for this role is ($109,000 - $134,000) per year + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. The salary range may differ in other states and may be impacted by proximity to major metropolitan cities.

Cobalt (the "Company") is an equal opportunity employer, and we want the best available persons for every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws and providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Cobalt is an E-Verify employer. E-Verify is an Internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). It allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.